About Us
Our Story
MebelBrew is more than just a tea company; we are the custodians of a rich heritage spanning three generations. Our journey began in the 1960s when our family acquired lush pineapple plantations, envisioning a future steeped in the art of tea cultivation. Over the decades, these lands transformed into thriving tea gardens, laying the foundation for what would become MebelBrew.
Officially registered on May 5, 2022, MebelBrew Pvt Ltd is the culmination of over 50 years of tea expertise. Our state-of-the-art manufacturing unit, commissioned in December 2022, marries traditional knowledge with modern innovation, embodying our commitment to quality and excellence.
Our Growth
In just three months of production, we achieved a remarkable milestone of ₹3 crore in revenue with our flagship brand, MebelBrew-Gold. This early success is a testament to our deep-rooted understanding of tea and our ability to meet the discerning tastes of tea lovers.
As of April 1, 2024, we proudly offer three distinct brands, each catering to different market segments:
- MebelBrew-Gold: Our original premium blend, representing about 50% of our total production. It’s designed for tea enthusiasts who appreciate a high-quality daily cup.
- Majhiali-Royal: Our economical, pocket-friendly option, accounting for 25-30% of our production. It brings the MebelBrew quality to a wider audience.
- Majhiali-Premium: Our elite, luxury tea experience, comprising 20-25% of our total productivity. This brand showcases the finest teas from our own gardens.
Our Vision
At MebelBrew, we believe in innovative and unique brews – a philosophy reflected in our very name. ‘Mebel’ stands for innovation and uniqueness, while ‘Brew’ represents our passion for crafting exceptional drinks.
As we embark on our first full year of commercial production in 2024-25, we’ve set an ambitious goal of ₹18 crore in revenue. We aim to achieve this through:
- Optimal utilization of resources
- 60-degree engagement with our customers and partners
- Expanding to three-shift production during peak seasons, particularly from the second flush onwards
- Implementing need-based marketing strategies for long-term sustainability
"We believe in delivering more than just a cup of tea – we offer a journey of rich flavors, vibrant aromas, and timeless tradition. Crafted from the finest leaves, each sip reflects our commitment to quality, elegance, and the true essence of premium tea."
Sustainability and Community Involvement
At MebelBrew, we believe in growing together with our community and environment:
Sustainable Farming
We employ organic farming practices in our tea gardens, minimizing the use of chemical fertilizers and pesticides.
Water Conservation
We’ve implemented rainwater harvesting systems and efficient irrigation methods to reduce our water footprint
Employee Welfare
We support over 120 families through our tea gardens and factory, providing fair wages, housing, and educational support for their children
Local Economy
By sourcing materials locally and employing from nearby communities, we contribute significantly to the local economy
Our Commitment to Quality
With a manufacturing capacity of 14 lakh kilograms, we’ve established strong B2B relationships with industry giants like Tata, Waghbakri, Mohini, ShyamShree Essentials, Goodricke, and HUL. Our teas are also available through reputable tea auctions.
Now, we’re excited to extend the benefits of our premium teas directly to tea lovers across India and abroad. Our commitment to quality is unwavering, from the careful nurturing of our tea plants to the final packaging of our products.